Interview with David Fastuca, Author of The B2B Sales Playbook

What’s the story behind the story? What inspired you to write The B2B Sales Playbook?

Time and time again we hear stories that founders and sellers need a step-by-step guide on how to smash their sales goals. So, we decided to compile our knowledge of over 30 years in B2B sales that has led us to 2 x 30M exits into a clear roadmap.

If you had to pick theme songs for the main characters of The B2B Sales Playbook, what would they be?

“Eye of the tiger”

What’s your favorite genre to read? Is it the same as your favorite genre to write?

Business and Biographies.

What books are on your TBR pile right now?

The Ride of a Lifetime.

What scene in your book was your favorite to write?

Chapter 8.

Do you have any quirky writing habits? (lucky mugs, cats on laps, etc.)

Lots of coffee on standby haha!

Do you have a motto, quote, or philosophy you live by?

Obsession beats passion.

If you could choose one thing for readers to remember after reading your book, what would it be?

Reading without action is simple entertainment – so take action and implement the teaching from the book today.

David Fastuca is the author of the new book The B2B Sales Playbook

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