Interview with Neal Schaffer, Author of Maximizing LinkedIn for Business Growth

What’s the story behind the story? What inspired you to write Maximizing LinkedIn for Business Growth?

I first became an author back in 2009 when I wrote Windmill Networking: Understanding, Leveraging, and Maximizing LinkedIn. A lot has changed in those 15 years, and I see a lot of new users who still have the same needs that my readers had 15 years ago. I also teach a class at UCLA Extension on personal branding and how to become an influencer, and I realized that the LinkedIn literacy of these digital marketing students wasn’t as high as I had expected. So I decided to write this book on the 15th anniversary of my first one in hopes of serving a new audience with a new perspective on LinkedIn, social networking, and persona; branding. We all need it!

What’s your favorite genre to read? Is it the same as your favorite genre to write?

I do like to read nonfiction business books, I find inspiration in them, not only for my career, but for life in general. And, yes, it is the same genre I like to write in!

What books are on your TBR pile right now?

I am actually doing research for my next book so I am digging into the classic books about entrepreneurship: The Lean Startup, Zero to One, The E-Myth Revisited, Rework, and Traction!

What scene in your book was your favorite to write?

Since Maximizing LinkedIn for Business Growth is a practical guide rather than a narrative-driven book, I don’t have “scenes” in the traditional sense. However, my favorite section to write was on leveraging AI tools for LinkedIn. Exploring how technology like AI can make professionals more efficient and elevate their LinkedIn presence was exciting because it represents the future of digital networking. Sharing how tools like AI-generated headshots and content can help professionals save time and stand out on LinkedIn felt like I was giving readers a key to unlock new possibilities for success.

Do you have any quirky writing habits? (lucky mugs, cats on laps, etc.)

I definitely write in spurts. While some writers write every day, I write for many hours when I get into the groove of writing!

Do you have a motto, quote, or philosophy you live by?

80% of success is showing up!

If you could choose one thing for readers to remember after reading your book, what would it be?

If I could choose one thing for readers to remember after reading Maximizing LinkedIn for Business Growth, it would be the importance of consistency. Success on LinkedIn, or anywhere in social media, doesn’t happen overnight. It’s about building meaningful relationships, engaging regularly, and strategically sharing content that reflects who you are and your perspective and expertise. By making LinkedIn part of your daily routine, you can position yourself as an expert, attract opportunities, and grow your career or business in a sustainable way.

Neal Schaffer is the author of the new book Maximizing LinkedIn for Business Growth

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